Shane Nolan and Ryan Jaquin, both MBA and electrical engineering students at the University at Buffalo, made news this spring with their company Bitcrusher, as they notched impressive top finishes at the Henry A. Panasci Jr. Technology Entrepreneurship Competition and the New York Business Plan Competition, and second place at the Bright Buffalo Niagara Entrepreneur Expo.
Hot off its win of the Henry A. Panasci Jr. Technology Entrepreneurship Competition (Panasci TEC), a team of electrical engineering and MBA students took first place on April 27 in the New York Business Plan Competition for its technology that integrates digital sound effects directly into guitars.
Bitcrusher designed an electronic device for guitars which allows a musician to control sound effects that would typically require dozens of pedals and attachments. The company hopes its technology will disrupt the guitar manufacturing industry which has remained virtually unchanged for nearly fifty years.
Bitcrusher consists of Ryan Jaquin and Shane Nolan, who are dual electrical engineering and MBA students, and Alex Schwartz, a UB electrical engineering graduate. Jack McGowan of Insyte Consulting was an adviser to the team, which earned the right to pitch to investors at the Bright Buffalo Niagara Expo in May.
Digital guitar tech shreds to victory in UB entrepreneurship competition